A reputation score represents the value your business is getting from a review profile. The score is from 1 to 10. For example, if your Google score is 5 your business is not getting the potential value of that profile. 8 or higher would be better. The score is calculated based on a study of over 200,000 business’s reviews and revenue.
Social review profiles can be a large driver of traffic to your business. For many industries these review profiles can even determine success or failure. According to an in depth study by Womply Reseach, business who put effort into these profiles makes significantly more money than the businesses who do not.
The reputation of your business is about more than just your Google rating. There are many factors that determine if your business is getting the potential value from your social review profiles. For Example:
Fresh reviews are those that were submitted within the last 90 days. Your potential customers want to see what people are saying about you lately. A review from 2 years ago is great to help your review count and rating, but it wont be enough to convince a potential customer who is shopping for the best choice. Here are the specific statistics from the research:
The average number of “fresh” reviews (posted within the past 90 days) per business is 9
Businesses with no fresh reviews earn 20% less than average
Businesses with more than 9 fresh reviews earn 52% more than average
Businesses with 25 or more fresh reviews earn 108% more than average
Your reputation score takes these statistics into account. Depending on your fresh review count your reputation score gets a point value. Here are the values:
You may think that your 5 star rating on Google is good enough but I assure you, it is not. Your potential customers can see right through your 23 five star reviews. The higher the review count the more trustworthy the rating. When your potential customers are looking for a business, they want to know that your business is tried and true. The higher the review count the more established and experienced you look. Here are the specific statistics from the research:
Businesses average 82.5 total reviews across all review sites
Businesses with less than 82 total reviews earn 15% less in revenue than average
Businesses with more than 82 total reviews earn 54% more in annual revenue than average
Businesses with 200 reviews or more earn nearly twice as much in revenue than average
Your reputation score takes these statistics into account. Depending on your review count your reputation score gets a point value. Here are the values:
Your review rating is a little more obvious why this should be considered for your reputation score. So here are the point values: